Car wraps are an effective and cost-efficient way for small local businesses to advertise and promote their products or services. Here are some specific reasons why car wraps can be a good investment for small local businesses:
Low cost
Car wraps are often less expensive than other forms of advertising, such as radio or television commercials or print ads. This makes them a good option for small businesses with limited advertising budgets.
High visibility
Many people can see wrapped vehicles, mainly if the business owner drives the vehicle in high-traffic areas. This can increase brand awareness and reach a wider audience. In fact, a study by the Outdoor Advertising Association of America found that wrapped vehicles can generate between 30,000 and 70,000 daily impressions.
Professional appearance
A wrapped vehicle can give a business a professional appearance, which can help to establish credibility and trust with potential customers. This can be especially important for small businesses that may be competing against larger, more established companies.
Durability
Car wraps are durable and can last for several years, making them a long-term investment. This means that small businesses can get a good return on their investment over time, as the wrap will continue to advertise the company for an extended period.
Customization
Car wraps can be customized with the business’s logo, colours, and other branding elements, allowing the company to communicate its branding message effectively. This can create a cohesive brand image and make the business more memorable to potential customers.
Easy to update
If a business wants to update its branding or messaging, it can easily do so by replacing parts of the wrap on the vehicle. This is much easier and less expensive than repainting an entire fleet.
Return on investment
Car wraps can help to generate new business and increase sales, which can result in a good return on investment for the company. In fact, a survey conducted by the American Trucking Association found that wrapped vehicles can generate between $3,000 and $20,000 per month in additional revenue for businesses.
Flexibility
Car wraps can be applied to a variety of vehicles, including cars, trucks, vans, and buses. This allows small businesses to choose the type of vehicle that best meets their needs and budget.
Versatility
Car wraps can promote a wide range of products or services, making them a versatile advertising tool for small businesses. Whether a business sells products or provides services, a car wrap can effectively communicate the business’s message to potential customers.
Cost-effective marketing
Car wraps can be a cost-effective way for small businesses to market themselves. They can reach a broad audience without incurring high advertising costs. In addition, the investment in a car wrap can be written off as a business expense, further reducing the overall cost of advertising.
In conclusion, car wraps are a good investment for small local businesses because they are cost-effective, highly visible, and can generate a good return on investment. They can be used to promote a wide range of products or services. They can be customized to communicate a business’s branding message effectively. Overall, car wraps are an efficient and effective way for small businesses to advertise and promote themselves.
Where to go from here? The first step is to find a good, reputable company that can walk you through the process. While there is a strong temptation exists to call three or four places asking for a price, and then go for the lowest, this may not necessarily be your best option. There is a large number of sign and wrap companies that are here today and gone tomorrow, because it is relatively easy to open one but difficult to deliver consistent quality at a competitive price. Consider that you expect your wrap to work for you for five years or longer, so saving a few bucks for such a long-term investment without thinking of other key points may not be such a great decision. It is better to partner with a company that will be able to provide a strong design, work with quality materials and stand behind the quality of their work.
Check online reviews, ask to see examples of previous work, read our articles on what makes a good design for a vehicle wrap and what is the difference between the different types of vinyl material. A reputable company will have no problem explaining all this and walking you through the process because they will be focused in a long-term relationship. If you are working with budget restrictions also read our article on how much to spend on a car wrap.
